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Youth & Sports Part I: Start with Early Engagement
Are young people playing the same sports as older generations…
Tales of Telecom: See What Multicultural Consumers Really Want from Providers
In 2017, cell phones, internet, and watch-anywhere TV have become…
Are Modern Families Really All that Different?
It’s no secret that American modern families in 2017 look vastly…
Hispanics in Hiding – Understanding Hispanics’ Reactions to the Trump Administration
In light of the new immigration policies by the Trump administration…
Authentic Cooking: What “Home Cooking” Means to Different Cultures
Chances are you've heard someone talk about an “authentic recipe”…
A Changing Nation: A Generational View of Shifting Attitudes in America
While political polarization has been on the rise in the U.S.,…
Six Steps To Capture Financially Underserved Consumers
We often think of checking and savings accounts as commonplace,…
Get Real: Tips to Create Culturally-Authentic Content
In today’s media landscape, consumers are deluged with advertisements:…
Changing Views on Immigration
It's no secret that the demographics of the United States are…
Changing Tastes: Non-Alcoholic Beverages
Whether you're five or ninety-five, you probably drink at least…
Quick chart: How Patriotic are Gen-Zers and Millennials?
We live in an age when patriotism is expressed in various, sometimes…
Quick Chart: What Social Media Platforms do Gen-Z and Millennials Love Most?
There's a lot of press around the demise of Facebook. While…