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Stay Current with Insights and Strategy from Latinum and genYZ
2020 Holiday Consumer Behavior: Thanksgiving in the Age of the COVID-19 Pandemic
The coronavirus pandemic is fundamentally changing how American consumers gather for Thanksgiving and shop on Black Friday this year. Read on for insight into the consumer mindset and advice on how to best position your brand for success in this untraditional holiday season.
The Multicultural Growth Opportunity: 2020 Update
The multicultural population in the United States is transforming American culture. For the first time, the white population registered negative growth across the last five years of available data, meaning Multiculturals are now driving OVER 100% of growth and a major share of expenditure growth.
Who’s on My Side? Multicultural Perceptions of Polarization and Major U.S. Political Parties
Regardless of the outcome of the 2020 Presidential Election, many Americans will not feel as if America’s political parties truly represent people like them. Here’s what we know about whether multicultural segments think either Democrats or Republicans have their best interests at heart.
Measuring the Cultural Fluency of USA Today’s “National Brand Statement” on Black Lives Matter.
Our latest AdRate study explores multicultural consumers' reaction to USA Today's official statement on Black Lives Matter.
Slow Improvement Amid Cultural Uncertainty: Updated Economic Forecast and Survey Results on Consumer Finances and Purchasing
Given all the uncertainty and stress of COVID, it’s more important than ever for marketers to keep a finger on the pulse of important consumer attitudes and behaviors.
Measuring the Cultural Fluency of Ads: Home Care
In our latest AdRate study, we tested a Lysol ad called “Questions Need Answers", released in July 2020.
Measuring the Cultural Fluency of Nonalcoholic Beverages: Jarritos
In this BrandRate study for non-alcoholic beverage brands, we had the opportunity to test Mexican citrus soda brand Jarritos with multicultural consumers.
Multicultural Consumer Category Pulse Check: F&B, Alcoholic Beverages, Media, Telecom & QSR
To keep up with the American consumer, we provide our members timely and relevant insights they can use to fine-tune their multicultural consumer research and marketing strategies.
Pulse Check on Multicultural Health Care Consumers
This study provides insights health care organizations—payers, providers, and related companies—need to capture the attention and loyalty and improve the health of multicultural and generationally diverse Americans.
What Brands Need To Know About the LGBTQ+ Community
The LGBTQ+ community in America is young, fast-growing, and diverse. And it should be part of every brand’s growth strategy! Dive into our research for strategic insights on what makes this group unique and how you can connect with them to drive brand growth.
Measuring the Cultural Fluency of Brands: Media, Telecom, and Sports Leagues
Our latest BrandRate study measures the cultural fluency of Apple Music. Read more to see how this brand resonates with multicultural consumers.
Measuring the Cultural Fluency of Ads: Alcoholic Beverages
In our latest AdRate study, we measured the Cultural Fluency of Heineken's responsive advertisement, "Connections".