Find out why leading global brands like Clorox, Disney, Google, Nestle and P&G rely on Collage Group’s consumer research to understand and engage America’s multicultural and generational consumers.
Dive into the Latest Consumer Insights & Trends
The coronavirus pandemic is fundamentally changing how American consumers gather for Thanksgiving and shop on Black Friday this year. Read on for insight into the consumer mindset and advice on how to best position your brand for success in this untraditional holiday season.
Generational Consumer Category Pulse Check: Auto, Charity, Financial Services, Health Care, Home Care, Personal Care
The life of American consumers today seems to have only one constant – change. To keep up with these changes, we provide our members timely and relevant consumer insights they can use to fine-tune their generational research and marketing strategies.
The multicultural population in the United States is transforming American culture. For the first time, the white population registered negative growth across the last five years of available data, meaning Multiculturals are now driving OVER 100% of growth and a major share of expenditure growth.
Regardless of the outcome of the 2020 Presidential Election, many Americans will not feel as if America’s political parties truly represent people like them. Here’s what we know about whether multicultural segments think either Democrats or Republicans have their best interests at heart.
Our latest AdRate study explores multicultural consumers’ reaction to USA Today’s official statement on Black Lives Matter.