Our latest AdRate study explores multicultural consumers’ reaction to USA Today’s official statement on Black Lives Matter.
Fill out the form to access an excerpt from, “Essentials of Gen Z and Millennial Marketing,” and read below for all the latest insights on the New Wave.
What is the New Wave?
The New Wave includes both Millennial and older Gen Z consumers who represent an intrinsically diverse market segment of consumers aged 18 – 39. These consumers are among the first in American history to be defined by the multicultural experience.
New Wave consumers are highly invested in their beliefs and passions, and orient toward inclusion and diversity not seen in older generations. Cultural fluency is key to engaging authentically with these consumers as their tastes and brand loyalties continue to evolve.
Our BrandRate and AdRate studies, specifically, dig deep into this consumer segment, revealing essential insights on trends, preferences and more.
Products & Services
The Latest in New Wave Consumer Trends
Slow Improvement Amid Cultural Uncertainty: Updated Economic Forecast and Survey Results on Consumer Finances and Purchasing
Given all the uncertainty and stress of COVID, it’s more important than ever for marketers to keep a finger on the pulse of important consumer attitudes and behaviors.
In this BrandRate study for non-alcoholic beverage brands, we had the opportunity to test Mexican citrus soda brand Jarritos with multicultural consumers.
To keep up with the American consumer, we provide our members timely and relevant insights they can use to fine-tune their multicultural consumer research and marketing strategies.
This study provides insights health care organizations—payers, providers, and related companies—need to capture the attention and loyalty and improve the health of multicultural and generationally diverse Americans.
The LGBTQ+ community in America is young, fast-growing, and diverse. And it should be part of every brand’s growth strategy! Dive into our research for strategic insights on what makes this group unique and how you can connect with them to drive brand growth.
Our latest BrandRate study measures the cultural fluency of Apple Music. Read more to see how this brand resonates with multicultural consumers.