Proprietary panel
Our own panel of youth consumers gives us immediate access to consumers, and gives us the ability to link their responses across surveys
Five Major Studies Per Year, Member-Driven, Accessible from Curated Insights All the Way to Fully-Customizable Crosstabs—Linked To Your Custom Research
We are experts in reaching and engaging youth and millennial consumers, surfacing hidden insights and the psychographic reasons behind behaviors. We sample for readable cells in five-year age cohorts and ethnicity—ensuring we can always tease out the “why” between age, shared experience, and circumstance.
Insights Platform
Two main vehicles to get the insights you need | when you need them
TOKEN Segmentation Framework
Industry Deep-Dives
Shopper
Digital Insights
And more
Insights Designer
The Insights Designer provides your entire company with access to the entirety of genYZ’s insights database, at the question level—and integrates with your custom research
Network Driven Solutions
The Network-Driven Solutions queue is our methodology for aggregating our members’ research needs. We do five major studies a year, all driven by member demand—and each study can be supplemented with proprietary, custom questions.
Selection of syndicated deliverables from 2016-2017
Unleashing culture to drive brand growth